Android developers would be a happier lot now since Google has just changed its policy for app subscription. This has been to allow more flexibility to developers than their iOS counterparts. Here is how it works: Developers will now be able to fix a temporary rate that will last for a fixed time. For example, you have a cloud storage app that costs $2.99 for a month. You will be able to allow new users at a cheaper rate for a couple of months. This is a great marketing offer for developers who seek to increase their revenue base.
“For example, you can offer a subscription for $1 per month for the first three months before the normal subscription price kicks in,” Larissa Fontaine, global head of apps business development at Google Play,” wrote in a blog post.
The logic behind is that users will more likely to pay the price if they enjoy it at a less price for a couple of months. This will help increase the subscription overall.
This is an interesting move since Apple has also changed its policy of app subscriptions. Any developer can be able to make their app subscription. The company is also incentivizing subscriptions with a more favorable revenue distribution offers.
Though this seems a small step towards building a subscription base, but it will have a big impact on developers who are keen on carrying promotional pricing, but find is difficult with the existing developer tools. This is a good and sensible move as Android has a lot of catching up in terms of revenue when it comes to app revenue; this is despite their much larger market share.
The Google Play Store is since it has more than 1 billion active users. It means if it has more apps then it will have more users. Google has offered auto-renewing subscriptions through the Play Store since 2012.
Google is trying to use many options to pre-register for apps .They will receive notification when the app is launched. This strategy was successfully adopted in Allo. Google used Supercell and King to let users pre-register for games such as Clash Royale and Candy Crush Jelly Saga. This helped it install more than 30 million apps before it is launched.
Google is also launching a beta of a new voided Purchases application programming interface (API) that developers can use to “identify users who have requested refunds so they can better manage their economies,”.
So if you thinking to come on the Google Play Store, it’s certainly encouraging for you.
