To differentiate from the competition, big companies like Motorola, Samsung, HTC and LG have developed their own Android interface delivered pre-installed on their devices and also their applications that are not running on the devices of another brand.
As Google or Samsung have made public for other phones than their own some of their applications, now HTC do the same.
Through a division called HTC Creative Labs, the guys from HTC have decided to develop their versions of the applications that we can find on the One M7 and One M8and that will run on any top Android device.
Zoe is the only application available for now. Zoe app allows you to attach up to 16 photos and videos in a short film with a chosen soundtrack.
Also, Zoe lets you share your creations on a social network built around the application, similar to Instagram or Vine.
A novelty introduced by this application is that friends and family members can edit or make small changes to a clip created with Zoe.
At the end of this week, when the application becomes available in Google Play Store, Zoe promises to work on any high-end smartphone running Android 4.4.
It appears that Zoe app is the first in a long list of releases, that HTC will publish in the coming months.
