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Angry Birds maker is Hatch-ing a new subscription streaming game service on Android

Rovio’s Angry Bird had once created a buzz in gaming; it has lost steam from those days. Despite it is not out of game. From next year, the spin-off company Hatch is planning to start a new subscription streaming service on Android that may change the way we play games on our phones.

You will not need to download the game you want to play, users will select from a range of games inside the Hatch app. There will be more than 100 titles at launch such as Badland, Cut the Rope 2, Leo’s Fortune, and Monument Valley and some other originals from the Hatch. If you think about the performance of your Galaxy S7, the company has promised to be “highly-advanced cloud-based server technology” to keep games running as you cross levels after levels.

The Finland-based service is designed to be a true social experience as everything is streamed and a single player game can be turned into multi-player game anytime, it is where different players can collaborate and compete with each other as well as broadcast their sessions. Some part of the service will remain free and other will be paid. The service will be available in two tiers: free with ads or as a paid subscription with additional benefits. Hatch founder and CEO Juhani Hokala simply says, “Leave the monetization to us.”

In the app, users will have to choose among 100 games by 40 partners, that includes BANDAI NAMCO Entertainment America, TAITO Corporation, Ubisoft Mobile, ustwo Games, and Double Fine Productions.

Developers will be paid according to play time as longer you play, the more revenue publisher will earn. “Bandwidth use is claimed to be “roughly equivalent to streaming hi fidelity music over a service like Spotify.”

Whether it is killing time or you are trying to catch Pokemon, we all play games, but it is the prospect of sharing the game with others makes the idea interesting and intriguing. Apart from the cost of service, it will be important to see how it will affect our internet data plans. Streaming games on the go sounds like it could be a huge gigabyte suck, which would quickly take the fun out of it.

Rovio has been trying to develop this Hatch service, but later it decided to be completely independent to attract a large number of game developers. Rovio is still part of it, but the ownership stake is not clear.

Julia told reporters that it combines many aspects of Facebook, Twitter, Spotify, and Netflix and it will reinvent the mobile game experience of people. That seems promising on paper, it will be interesting to see how it spells out.


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