ASUS ZenFone 3 Max (ZC553KL) Review

The Taiwan-based electronics manufacturer has established itself as a renowned player in the smartphone domain by launching a range of superior quality devices. Its flagship ZenFone series is quite popular among mid-segment smartphone market. One product from the series is ZenFone3 Max which promises to deliver exceptional battery performance.

After the launch of ZenFone 3 line-up, the company has invested heavily on design front rather than solely focusing on robust hardware. It clearly indicates that their latest arrivals are not actually run-of-the-mill value-for-money devices. They actually discern themselves basis their design, camera, battery life, etc.

Launched in 2015, ZenFone Max was a better choice due to its longer battery life and not much on other aspects. Let’s check out the detailed review of the ASUS device below.


The device featured the ASUS’ first metal design. And seriously this was not the most distinctive part as there are many budget smartphones available that carry this feature.

The regular design pattern of the ZenFone series still continues with the device and brings it into the category of budget smartphones. However, you won’t miss its aluminum chassis that gives it a solid touch. Though it is all-metal, it is not at all slippery in your hands.


The latest ASUS ZenFone 3 Max boasts of a 5.5-inch Full HD IPS display along with a pixel density of 401 PPI. The display gives the finest performance by supporting good brightness levels that don’t lose its sheen even in sunlight.

Though its contrast ratio is not impressive enough, it won’t let you feel down. You will notice a bit of color shift when you view it from extreme angles, but that’s pretty much common with smartphones.


In its heart, it holds a 1.4 GHz Qualcomm Snapdragon 430 processor combined with 3GB of RAM. The complete package exhibits smoother performance even if you choose to do multitasking. However, you may notice a bit of power deficiency if you stress upon the hardware. For example, graphic-heavy applications may not work well on it. The surprising thing with the device is that it doesn’t get excessively hot even in the case of extreme usage.

Overall, it is a great device for casual smartphone users. However, there is a bit of scope available for manufacturers to give it more power with some software up gradation.


The most impressive part of the device is its 16-megapixel real camera that has f/2.0 aperture, Phase Detection Autofocus and laser auto-focus, Electronic Image Stabilization for shooting videos, and dual-LED flash.

When you use the camera in day conditions, the camera really does well and captures refined images. The color reproduction is extremely precise. Though the images are typically noise-free, zooming them exposes pixelation which is more noticeable on a 40-inch display. This won’t be a major issue for folks sharing pictures on social media.


It comes with 32 GB of internal memory, which can be extended up to 128 GB through a microSD card slot. It has a hybrid slot, which can be used both for second SIM or the microSD card. The ZenFone 3 runs on Android 6.0.1 Marshmallow with company’s exclusive ZenUI 3.0. This unique combination delivers stellar performance to users anytime anywhere.


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